A Public Relation Plan For Child Cancer Foundation

ROYAL BUSINESS COLLEGE Public Relation Assignment Diploma in Business Management Level – 7 Organisational Communication MAR 8089 SUBMITTED BY: BHAUMIKKUMAR GAJJAR (C-2512) Submitted to : Prof. Gurusharan Paper code : MAR 8089 Date Submitted : 21 March 2016 Table of Content 1. Mission †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 2. Purpose †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 3. Image †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 4. Strategic Plan †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 3 5. Structure †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 6. Policy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 7. Establishment and promotion of organisational communication .†¦. 4 8. Stakeholders in the Organisation †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 9. Communication with the stakeholders and feedback †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 10. Possibilities to Change management strategies to promote culture change in the organisation †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 11. Communication Strategies †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.... 5 12. Effective technologies to communicate to the different stakeholder interest group †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 13. Coordination †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 5 14. Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..... 6 Public Relations Plan I am going to focus on a Public Relation Plan for Child Cancer Foundation. Mission The Child Cancer Foundation is New Zealand based nationwide non-profit charity organisation with unique mission to reduce the impact of cancer to children who have serious disease cancer. To survive from this terrible phase of life CCF providesShow MoreRelatedSummary. This Research Task Sheds Some Light Into How A1490 Words   |  6 Pageschanged if not improved the face of the company. When a company is involved in a project of this length it not only helps the organisation but it also helps the community. 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Among many other positive outcomes, acts of corporate social responsibility have the ability to increase investor relations, can benefit a company’s long-term image, and can lead to the development of new products. Thus, good corporate social responsibility is very good for business. Investor Relations Investors are an essential part of any company or organization. Investors’ primary responsibilities are to fund and govern the organization in order to seeRead MoreFranklin D. Roosevelt And Public Health1880 Words   |  8 Pagescontribution to the community and public health with regards to how the individual’s contribution impacts on today’s public health system. The previous paper provided the historical background and the personal beliefs that prompted Roosevelt to make his contributions to the community and public health. 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Allegory Of The Cave Readings And Good Brahmins By Voltaire

The first written assignment for this class is to compare the different philosophy viewpoints of Plato’s Apology and Allegory of the Cave Readings with Good Brahmins by Voltaire. A recapitulation of the Apology, Allegory of the Cave Readings and Good Brahmins will provided, evaluating each story’s position. Finally, concluding both Socrates’ and the Good Brahmin’s into my own philosophical understanding and perspective. First, Apology. This is Plato’s narrative of Socrates trial for charges â€Å"that Socrates is a doer of evil, and corrupter of the youth, and he does not believe in the gods of the state, and has other new divinities of his own.† (Apology, 2017) by a man named Meletus. Socrates argue that he concealed, dissembled and knows†¦show more content†¦Through time, his knowledge and body adjusted; including his eyesight to the real world. He returned to the cave to share his realization to the rest of the prisoners. However, with his body and eyesight calibrated for the real world, he was unable to see and view shadows in the cave properly. The rest of the prisoners then concluded that his exploration affected him, viewed him as idiotic and refused to be freed from the cave. In my view, Plato’s message here is how people are comfortable with their own point of view; belief system that they prefer to stay behind that belief or viewpoint as opposed to exploring t he possibility of the real truth. Last, Voltaires Story of a Good Brahmin. The Good Brahmin is about an old Brahmin, â€Å"a very wise man, of marked intellect and great learning. Furthermore, he was rich and consequently, all the wiser, because, lacking nothing, he needed to deceive nobody.† (Good Brahmin, 2017) Even with all the materials, knowledge and achievements, the Brahmin is very discontent with his life and has wished not be born. The Brahmin have an elderly woman neighbor, although ignorant, is very content and happy with her life. Yet, the Brahmin would not trade places and rather be intellectual and miserable than being an illiterate full of innocent happiness. In Voltaire’s point, â€Å"there is a tremendous contradiction in this mode of thought, for, after all, the problem is - how to be happy.†Show MoreRelatedSocrates And Voltaire Essay928 Words   |  4 Pagesnever be able to have definitive answers about? Socrates and Voltaire were notable philosophers of not only their own ti mes but still well respected today. Not only did both seek knowledge through philosophy themselves but also thought upon why someone would choose to study philosophy. Plato made a record of Socrates thoughts in his Apology and the Allegory of the Cave Readings in The Republic and Voltaire made his of note in the Story of a Good Brahmin. Each discussed what allows someone to pursue philosophyRead MoreExamining Views Of Philosophy : The Allegory Of The Cave, The Apology Of Socrates And Voltaire s The Essay1423 Words   |  6 PagesEXAMINING VIEWS OF PHILOSOPHY A FELLOW STUDENT UNIVERSITY OF THE PEOPLE Abstract This essay examines three brief works that introduce core concepts of philosophy. Comparisons are drawn between Plato’s The Allegory of the Cave, The Apology of Socrates and Voltaire’s The Story of the good Brahmin. Warnings about adopting a philosophically focused approach to life are extracted, as are the incentives. A central pursuit of truth above all is established to be my own prime goal, which ties closely

Consumer Behavior Psychological and Economic Behavior

Question: Discuss about theConsumer Behavior for Psychological and Economic Behavior. Answer: Introduction Consumer behavior is study of individuals or a group and the methodology they use to dispose of product to the relevant person. The idea behind studying consumer behavior is to satisfy the needs of the relevant consumer. Consumer behavior is concerned with the social, psychological, economic behavior of an individual. It examines the role of economics in influencing an individual consumer behavior. Moreover individual buying traits are studied in order to establish relationship in between personality lifestyle and behavioral variables. The study is concerned with all the aspects related to purchasing and consumer behavior that involves purchasing decisions and consumption activities. Consumer behavior is very difficult to predict as it consists of various parameters, moreover every individual behaves in a different manner (Juster, 2015). It varies from situation to situation depending upon the individual consumer behavior. The voluminous data related to individual consumer behavior i s kept in the books in order to find out the details related to consumer and their behavior. It contributes towards individual consumer behavior that contributes toward the intention of an individual buyer. A large amount of data is being kept which help in assisting market especially in term of behavioral segmentation. These customized consumer behavior strategy helps in analyzing the market behavior (Solomon, 2014). Situational Influences Situational influences are those temporary conditions that affect consumer behavior related to a product or a service. It consists of physical factors, social factors, buyers mood, the reason behind purchases etc. these are the basic factors that influences customer to make buying decision. These are the temporary conditions that affect consumer behavior whether they actually want to buy the product or not. Every individual buyer is affected by the situation while making decisions about any product or services. Businesses try to control certain situation in order to influence overall revenue. Physical Factors Consumers physical situation affect their buying decision. It is necessary to consider the physical surrounding of an individual that affects the purchasing power. Marketing professionals are considering physical factors as one of the most important factor considered while studying consumer behavior. It is one of the most important factors considered while designing store or a facility. It is assumed by the marketing professional that longer the consumer wanders around; more is the money they will spend. It is the tendency of the grocery store owner to keep bread and milk at the last place so that buyer walk around the entire store and buy other items as well. Another feature is the store location which affects the impulsive buying nature of an individual. Starbuck has its facility store in almost every place. They have placed their products at different grocery stores and airports which have excess footfall. This has helped them to gain customers and reduces the chances to lose them to other caf house (Kardes, Cronley, Cline, 2014). Psychological Factors The consumer behavior is affected by the psychological needs. Every individual has a different set of preferences and choices while making any future decision related to purchases. Perception of the customers towards a particular product affects the buying pattern of an individual (Ho, Lim and Camerer, 2006). Motivation is one of the factors that affect the buying power of a consumer largely. A consumer needs are driven by the inner motivation. As per Maslow theory the consumer are driven by the inner needs which forces him to make purchases decision (Mullen Johnson, 2013; Laros Steenkamp, 2005). Social Factors Crowding is another factor that affects the consumer behavior. People tend to shop at those places which are crowded with more people. This behavior is called as herd behavior of consumers. Not all physical factors are under control but there are some which can be controlled to some extent. Consumer social situation influence the consumer behavior to a great extent. Social factors influence the consumer behavior and affect the buying patterns of the consumer. Society affects the buying decision of an individual (Bian Moutinho, 2011; Vinerean, Cetina, Dumitrescu Tichindelean, 2013). Consumer buying decision is affected by the situational and technological factors. He behaves as per the current situation .time and mood of an individual affects the buying decision as he only makes purchase when he is willing to. Moreover technology plays a major role in deciding the behavior of an individual. Social media tools are used as one of the important tool to promote purchase decision in the customers. They are highly affecting the purchasing decision of an individual. Impulse Purchase vs. High Involvement An impulse purchase is a spontaneous decision to purchase a good or a service before actual purchases. A person who makes such purchases is called as an impulse purchaser. A study has suggested that sentiments and feelings play a major role in purchasing. The consumer tends to make purchases which are prompted by the product or due to exposure to some promotional message. Marketers tend to use consumer tendency to utilize impulsive behavior of the consumer. For example, a departmental store is keeping the candy, gum, mints and chocolate at the exit in order to promote impulsive buying. Another example of impulsive buying is for the products which are complementary to each other. It stirs a particular passion inside the consumer to buy some goods. Impulsive buying affects the normal decision making power of an individual customer. The logical sense of the customers is overpowered by the irrational moment of self satisfaction. Its largely appeals to the emotional side of a customer (Mu ruganantham Bhakat, 2013). A high involvement purchase occurs when a consumer wants to buy an expensive product. It involves a high degree of emotional significance for the buyer and he highly avoids the mistake made in purchases decision making. Complex and involving buying behavior affects the buying process and it tends to shift in situation that requires less involvement. The importance of the product and the buyers emotional significance are equally correlated. Purchasing decision of an individual are highly altered when he buys an expensive product. Social and personal risk plays a vital role in buying decision making. The consumer buying decision in case of high involvement purchases are in the case of purchase of a house, car, electronic gadget etc because of the amount of expenditure made in their purchases. Another reason behind such purchases is because a consumer invests only once, so he wants it to be best (Dijksterhuis et al, 2005). The buying process is long in case of high involvement purchases as it involves a well extended phase of research of the product. The consumer collects the information prior to the actual purchases and only makes purchases if he is highly satisfied with the goods or the services. Conclusion Consumer behavior is subject to various external and internal factors. He behaves differently depending upon the situation. Consumer behavior is very difficult to be judged as every person has different set of preferences depending upon his needs. There are two factors namely psychological and social factors that affect the buying decision of a consumer. Psychological factors mainly includes reason that control the emotional needs of an individual whereas social needs are the one that are influence by the cultural background of the individual and the society he is living in. moreover there are other different factors as well which decides the buying pattern of an individual. An impulsive buyer is one who make spontaneous buying decision whereas a high involvement buying decisions are made after a thorough research. Consumers exhibit differently depending upon his personal requirements. It is difficult for an individual to judge any future behavior but previous market research tools a re used to understand the behavior of an individual. Hence it is evident that a consumer behavior depends upon various external and internal factors. References Bian, X., Moutinho, L. (2011). The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects. European Journal of Marketing, 45(1/2), 191-216. Dijksterhuis, A., Smith, P. K., Van Baaren, R. B., Wigboldus, D. H. (2005). The unconscious consumer: Effects of environment on consumer behavior. Journal of Consumer Psychology, 15(3), 193-202. Ho, T.H., Lim, N. and Camerer, C.F., 2006. Modeling the psychology of consumer and firm behavior with behavioral economics. Journal of marketing Research, 43(3), pp.307-331. Juster, F. T. (2015). Anticipations and purchases: An analysis of consumer behavior. Princeton University Press. Kardes, F., Cronley, M., Cline, T. (2014). Consumer behavior. Cengage Learning. Laros, F. J., Steenkamp, J. B. E. (2005). Emotions in consumer behavior: a hierarchical approach. Journal of business Research, 58(10), 1437-1445. Mullen, B., Johnson, C. (2013). The psychology of consumer behavior. Psychology Press. Muruganantham, G., Bhakat, R. S. (2013). A review of impulse buying behavior. International Journal of Marketing Studies, 5(3), 149. Solomon, M. R. (2014). Consumer behavior: Buying, having, and being. Engelwood Cliffs, NJ: prentice Hall. Vinerean, S., Cetina, I., Dumitrescu, L., Tichindelean, M. (2013). The effects of social media marketing on online consumer behavior. International Journal of Business and Management, 8(14), 66.

Satis House Essay Example

Satis House Essay Pip first goes to see Miss Havisham when he is called by her to go and play at Satis House. He had heard of Miss Havisham before up in town, as an immensely rich and grim lady who lived in a large and dismal house. As Pip enters the house for the first time the size of the house becomes apparent to the reader but also the fact that it has no heart. As Pip meets Miss Havisham for the first time, he describes her as the strangest lady I have ever seen, or shall ever see. It is also evident to Pip that she is very wealthy and is described as wearing rich materials-satins; he is also aware of the fact that everything she is wearing is white but has become a faded yellow: But I saw everything within my view which ought to be white long ago, and had lost its lustre, and was faded and yellow. The extraordinary state of her clothing also says a great deal about her state of mind. Pip is terrified by her peculiarity and appearance and describes her as like wax work and a skeleton and corpse like. These are horrific images for a young child and would be very intimidating for an adult let alone a young child: I should have cried out if I could. This frightening a scary image of Miss Havisham has an even stronger influence on Pip by the fact he is a boy made sensitive by Mrs Joe. On Pips second visit to Satis House, Miss Havishams relations are at the house as it is her birthday, trying to secure some of Miss Havishams money. She uses Pip to spite them by making them think that Pip will get all her money. This shows her cynical attitude as she enjoys infuriating her relatives. We will write a custom essay sample on Satis House specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Satis House specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Satis House specifically for you FOR ONLY $16.38 $13.9/page Hire Writer On his second visit to the house Pip and Estella play cards for Miss Havishams entertainment but she gains more pleasure by drawing Pips attention to Estellas beauty and she encourages him to admire Estellas splendour. Miss Havisham watched us all the time, directed my attention to Estellas beauty, and made me notice it the more by trying her jewels on Estellas breast and hair. This is Miss Havishams cruel and heartless way to gain revenge on all men with Estella. Miss Havisham has expectations for Estella to break all mens hearts as Compeyson broke her own heart. This is the reason she uses Pip for practice for Estella when she is older, to hurt and break the hearts of men. She encourages Pip and makes him believe Estella is intended for him. This is her main influence on him; she makes Pip believe Estella is intended for him and that she is Pips benefactor. Miss Havisham would often ask me in a whisper, or when we were alone, Does she grow prettier and prettier Pip? This is an example of Miss Havisham constantly developing the thought in Pips mind that Estella is intended for Pip. She points out Estellas outstanding beauty to Pip, constantly nurturing his growing love for her. Estella is Miss Havishams weapon against men: Break their hearts, my pride and hope, break their hearts and have no mercy. This is what she is using Pip for. As Pip falls deeper in love with Estella the more he becomes a victim to Miss Havisham and her cynical plan to hurt men through Estella. Miss Havisham debatably has the largest influence over Pip than any of the four women in the novel. This is because of one reason; this is because of one reason. She makes Pip unhappy with whom he is. Now, it was coarse and common, and I would not have Miss Havisham and Estella see it on any account. Although it is Estella who makes Pip unhappy about his social class and background and the prospect of him being a blacksmith and makes him want to be something he is not it is Miss Havisham who makes Estella treat Pip in this appalling manner. I felt more than ever dissatisfied with my home and with my trade and with everything; and that was all I took by that motion. Miss Havisham frequently throughout the novel plays up to Pip that she is his benefactor one example of this is when Pip is in preparation to leave for London and he visits Miss Havisham to tell her the good news. His visit coincides with the visit of Miss Havishams relatives. She makes Sarah Pocket remain in the room while Pip and Miss Havisham talk about London and Miss Havisham encourages Pip to believe she is his benefactor to spite Sarah and her relatives She quite gloated on these questions and answers, so keen was her enjoyment of Sarah Pockets jealous dismay. So this makes Pip more certain that Miss Havisham is his benefactor and that surely Estella is intended for him; resulting in more misery for Pip. The strange and bizarre nature of Miss Havishams behaviour is understood when Herbert Pocket reveals her life story. She was tricked out of a small fortune by her fianci Compeyson who then jilted her on their marriage day. This explains her desire to hurt and break hearts of all men through Estella. This also explains why Miss Havisham is so vengeful maybe verging on insane. Her role in the novel is to instil the belief into Pip that he and Estella are meant to be and her encouragement to Pip of being his benefactor. Miss Havisham towards the end of her life realises the enormity of her actions as she has ruined Pip and Estellas lives. She, like Mrs Joe, shows remorse and begs Pip for his forgiveness My name is on the first leaf. If you can ever write under my name, I forgive her, though ever so long after my broken heart has turned to dust-Pray do it! So Miss Havisham does show genuine repentance to Pip. Thus also at the end like Mrs. Joe is presented as sadly human. Miss Havisham and Mrs. Joe shape and mould Pip into the person we are familiar with in the novel. Their influences are vital for Pips character and the plot throughout the story.